Workshop: VR, AR and MR



Michael Reiner
University of Applied Sciences Krems, Austria

Jörg Niemann
University of Applied Sciences Düsseldorf, Germany

Christian Reimann
University of Applied Sciences Dortmund, Germany

Philip Wogart
VR/AR Association & Miami Ad School Europe Hamburg, Germany
Applications of VR, AR and MR

Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR) are changing the way we define user experience – and that is clearly transforming business practices.  A plethora of technologies that have emerged in recent years is driving this trend and we are continuously seeing new applications, innovative products, and new business models making use of the recent advancements in this area. VR, AR and MR have already demonstrated considerable potential for a variety of industries – no matter whether it be entertainment, retail, marketing, manufacturing, logistics, healthcare or space exploration, the spectrum of application domains is constantly increasing.

The broad spectrum of these applications means there is a huge potential in interdisciplinary teamwork. Different industries can profit from each other by sharing experiences, best practices and visions for novel application areas in the field. This workshop aims to bring both industry and academia together to facilitate knowledge transfer, and trigger new co-operative projects. The intention of this workshop is to explore both technical and methodological aspects of VR, AR, MR, through dynamic and reciprocal exchange of knowledge and experience.

Workshop Program 31.8.2023 - The 2024 program will soon be available.

Workshop: VR, AR and MR
08.00 - 08.40
10.00 - 11.00
NOEDIKOM – the digitization of cultural heritage/gems in municipalities in Lower Austrian
Pamela Otto, Marco Nemetz, Sandra Pfiel, Florian Tiefenbacher, Stefan Vilimek,
Rene Schuster, Michael Reiner, IMC University of Applied Science Krems, Austria
Augmented Shopping: Virtual Try-On Applications in eyewear e-retail
Bianca Konarzewski and Michael Reiner, IMC University of Applied Science Krems, Krems, Austria
11.00 - 11.30
Coffee Break
11.30 - 12.30
THE RELEVANCE OF VIRTUAL REALITY MARKETING - MIDDLE PRICED PRODUCTS  Marco Nemetz, Michael Reiner, Sandra Pfiel, Florian Tiefenbacher, Stefan Vilimek, Rene Schuster, IMC University of Applied Science Krems, Austria
On the service quality of cooperative VR applications in 5G cellular networks
Tomoki Akasaka, Shinichi Arakawa, and Masayuki Murata, Osaka University, Japana
12.30 - 14.00
Lunch Break
14.00 - 14.45
Key Note 3: Quality Properties - Mental Biases and A-SPICE Levels, Andreas Gasch,
Quality Assurance Lead E3 NextGen Platform, CARIAD SE, Nuremberg, Germany, Flavia Elena Povirnaru, Quality Assurance Expert, CARIAD SE, Nuremberg, Germany



Additional Information

Submission Guidelines

The workshop will include both research papers and experience reports in the field of VR, AR, MR. Research Papers must describe original completed work or work in progress. Since the main purpose of presenting at the workshop is to exchange ideas with other researchers and to receive helpful feedback for further development of the work, papers should clearly indicate directions for future research wherever appropriate. Experience reports should clearly outline the application area, and the lessons learned in the process. Both positive and negative results should be included. All submitted papers will undergo a peer-review process. The final acceptance decision will be based on the results of the review.

Interactive Workshop Approach

Focus of interest and main questions discussed during the workshop will be:
  • Virtual Reality (VR)
  • Augmented Reality (AR)
  • Mixed Reality (MR)
  • Industry applications
  • Mobile applications
  • Applications in different domains (healthcare, Automotive, Automation, production, learning)
  • Case studies
  • Methodologies
  • Visions of usage
  • Best Practices using VR

Each presentation will be discussed towards these main topics of interest. A panel discussion at the end shall come up with a summary of the solutions presented and with new research topics to focus on to solve this integrated approach (work for next year to meet at next EuroAsiaSPI² and share again).