Workshop: Innovation Challenges till 2030 – Empowerment of the Drivers of Change

 

Workshop-Key-Contributors and Moderators


Jorn Johansen (lead moderaor)
Whitebox, Denmark

MA Laura Aschbacher (lead co-moderaor)
EuroSPI GmbH & ISCN GmbH, Austria

Mag. MBA Bruno Wöran
ISPIM Board Member, Austria

Prof. Tom Peisl
Hochschule Munich, Germany

Joanne Hyland
rInnovation Group,USA
 

Dr Georg Macher
TU Graz, Austria

Dr Richard Messnarz
ISCN, Austria

Olaolu Segun Odeleye
Deloris Mundo, Nigeria

Babatunde Adedotun Salawu
Deloris Mundo, Nigeria
 
Innovation Challenges in the 21st Century

Dr Richard Messnarz, Dr Georg Macher were WP leaders in the EU Blueprint project DRIVES, which developed a skills agenda for the future automotive industry. The project delivered studies about drivers of change, new skills needs, and new developments towards a networked smart car which is connected to other services around. One outcome was that is a need for more innovation in creating new business models that fit with the new expected changes. The concept of an innovation agent skills profile has been created. In the EU project TIMS an innovation assessment method and tool has been developed that will be used by the innovation agents in future.
Dr Richard Messnarz (in cooperation with TU Hannover) and Dr Georg Macher (in various secondments) were supported by the Marie Curie EU Project OPENINNOTRAIN for meeting partners that collaborate on these innovation strategies
.

Mag. Bruno Wöran together with Dr Messnarz developed in the past an innovation manager training, and they drift now to a new paradigm that instead of having an  innovation manager centrally controlling an innovation database in times of radical innovation we need to empower agents in all teams to unleash the ideas of how to use the new functional options that come up.

Prof. Tom Peisl is a highly recognised researcher at Hochschule München and teaches innovation and business models and has numerous projects with industry in that area as well. He will contribute with recent studies about human centred innovation strategies which are imposed by the innovation agent concept.

Joanne Hyland is the President of the rInnovation Group and former Vice President, New Venture Development at Nortel Networks. She is a strategic innovation expert and consults fortune 1000 companies and contributed her ideas to DRIVES about the future skills of innovation agents.

Laura Aschbacher has a BA degree in information design and a MA degree in communication, media and interaction design from the University of Applied Sciences Joanneum, Graz. She is a member of the EuroSPI innovation agent workshop series program committee and in the DRIVES project created the innovation agent key note and lecturing videos and co-moderates the innovation agent trainer interaction workshops.  She is a researcher in digital innovation and has also a Master degree in communication and interaction design at the University of Applied sciences Joanneum. Currently in a cooperation between TU Graz and ISCN she does an MBA study (in parallel to her job) for digital business innovation. In the EU blueprint project FLAMENCO she is together with Dr Messnarz, and DI Ekert setting up an European innovation agent task force.
In the EU project TIMS she is a researcher that developed with the TIMS partners and the ISCN team an ISO 56000 based innovation assessment system and tool that is now used in leading industry.


Olaolu Segun Odeleye and Babatunde Adedotun Salawu from Nigeria are members in the EU project TIMS in which training for the new ISO 56000 Innovation Management System norm is being developed and an ISO 56000 assessment system will be established in Europe and Nigeria. Deloris Mundo acts as an innovation contact point for European organisations in Nigeria.

See the KEY NOTE from Prof Peisl in the EuroSPI Youtube Channel, held at the DRIVES innovation workshop.
  • Study results from EU Blueprint DRIVES
  • The new human centred innovation concepts
  • The human centred innovation agent strategy
  • Papers from innovation research
  • creative workshop about future business functions/options in a connected environment (with automotive networked)

Workshop Program 17.09.2025

Workshop: Innovation Challenges till 2030 – Empowerment of the Drivers of Change
08.40 - 09.15
Opening by Riga Technical University
EuroSPI Chair, Dr Richard Messnarz, 
Automotive Skills Alliance, Dr Jakub Stolfa, ASA Director,
iNTACS, Lars Dittmann, INTACS Director,
Samer Sameh, EuroSPI Chair for ASA Cooperation
09.30 - 10.30
Using AI in Opportunity and Idea Management (ISO 56007) – Experiences of the Automotive Skills Alliance  innovation agent working group (TRIREME) 
Laura Aschbacher, EuroSPI GesmbH, Austria,
Richard Messnarz, Damjan Ekert, ISCN GmbH, Austria,
Thomas Faschang, TU Graz, Austria, 
Frank Zurheide, KTM AG, Austria,
Elena-Flavia Povirnaru, Cariad Technologies, Germany,
Mikus Zelmenis, KVALB, Latvia
Surviving autonomous trucks: A triple-layer business model approach for Logistic Service Providers using a pattern-based innovation design approach 
Michael Zehmisch, MAN Truck & Bus SE, Germany,Thomas Peisl, , Munich University of Applied Science, Germany
10.30 - 11.00
Coffee Break
11.00 - 12.00
User-Aligned Privacy Framework in the era of Generative Artificial Intelligence 
Esraa Magdy, Ibrahim Sobh, VALEO, Cairo, Egypt
Human Factors Assessment for Industry 5.0:  Design and Implementation of a Human Measurement Device and Stress Inducing Device
Georg Macher, Thomas Brunner, and Omar Veledar, Graz University of Technology,  Austria
12.00 - 13.30
Lunch Break
13.30 - 14.15
Key Note 1: Behaviorally Intelligent Technology Design that Understands People and Helps Them Succeed
Tenure Professor Agnis Stibe, Riga Technical University, Latvia
14.15 - 14.30
Move to the rooms
14.30 - 16.00
ASA Innovation Agent Working Group (TRIREME)
The working grpup - results - ISO 560xx assessment and assessor pool launch with ASA
16.00 - 16.30
Coffee Break
16.30 - 17.15
17.15 - 18.00
Key Note 3: The AI Evolution: Transforming Process Improvement, Compliance, and Culture in the age of AI, Peter Pedross, Founder and Director, PEDCO AG, Switzerland
18.30 - 19.30
Riga historic city center is 20 minutes walking distance - Walking or taking tram to the event location
19.30 - 22.00
Riga is famous for barbecues and old restaurants like the Rozengrals
The social event location will take place at the famous Rozengrals.

Have a nice typical Riga food in a typical Riga atmosphere!

 

Supported by

Some contributions in this workshop have been co-funded with support from the European Commission. European projects (supporting EuroSPI) contributing to this conference include the FLAMENCO Project (Automotive Skills Alliance cooperation Models, Project 101087552), OpenInnotrain (H2020-MSCA-RISE-2018, exchange of researchers), ALBATTS – BLUEPRINT Project (612675-EPP-1-2019-1-SE-EPPKA2-SSA-B), EU Blueprint project TRIREME for Digital & Green Skills Towards Future of the Mobility Ecosystem (101140001- ERASMUS-EDU-2023-PIALL-
INNO- BLUEPRINT, 2024-2028), and TIMS (Agreement Number: 2021-1-LV01-KA220-VET-000033281, ISO 56000 Innovation Management Norm - Training in Innovation Management System for Sustainable SMEs).
In this case the publications reflect the views only of the author(s), and the Commission cannot be held responsible for any use which may be made of the information contained therein.